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VOTED BY: Dubai Daily - CEO of HM Accounting, Humairaa Moola, Among Africa’s Top 5 Rising Accounting Stars!
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Stop Waiting for Success: Why Owning Your Journey Changes Everything
Let’s be real—being an entrepreneur is hard work. You pour your heart, soul, and energy into your business, and sometimes, it feels like suc
3 min read


The 6-Step Strategic Decision-Making Process That Transformed My Business
As entrepreneurs, we make countless decisions every day—some small, some that shape our future. But here’s the truth: just because you’re busy making decisions doesn’t mean they’re strategic. I learned that the hard way. There was a point in my business where I constantly second-guessed myself. I relied heavily on instinct, rushed timelines, and outside pressure. Eventually, I realised I needed structure—something to guide me through big decisions with clarity. That’s when I
4 min read


Why Bookkeeping is the Key to Securing Funding and Attracting Investors
While it may not sound glamorous compared to pitching investors or building your product, proper bookkeeping is one of the strongest signals of professionalism, discipline, and credibility. It’s often the silent deal-maker (or breaker) when it comes to funding applications, investment rounds, and even grant approvals.
Let’s unpack why bookkeeping is such a powerful tool in your startup funding journey.
3 min read


Building a Competitive Edge: How to Use the Resource-Based View (RBV) in Your Business
As business owners, we often look outside for inspiration—what the competition is doing, what’s trending, and what the market wants. But what if the real key to success is already within your business?
3 min read
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