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VOTED BY: Dubai Daily - CEO of HM Accounting, Humairaa Moola, Among Africa’s Top 5 Rising Accounting Stars!
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The 6-Step Strategic Decision-Making Process That Transformed My Business
As entrepreneurs, we make countless decisions every day—some small, some that shape our future. But here’s the truth: just because you’re busy making decisions doesn’t mean they’re strategic. I learned that the hard way. There was a point in my business where I constantly second-guessed myself. I relied heavily on instinct, rushed timelines, and outside pressure. Eventually, I realised I needed structure—something to guide me through big decisions with clarity. That’s when I
4 min read


Building a Competitive Edge: How to Use the Resource-Based View (RBV) in Your Business
As business owners, we often look outside for inspiration—what the competition is doing, what’s trending, and what the market wants. But what if the real key to success is already within your business?
3 min read


'Tis the Season for Sales: Strategies to Boost December Revenue for Your Product-Based Business
With the holiday season in full swing, consumer spending is at its peak. To make the most of this festive period, here are some effective st
3 min read


5 ways to take your business seriously
Here are 4 ways to start taking your business seriously: 💸 Register your business. Protect yourself + your personal assets by getting...
1 min read
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